One of the responsibilities a junior staff will be most likely saddled with during the festive period is devising a means to appreciate the company’s clients. If you find yourself in this situation, we have a unique way you can appreciate your customers at the end of the year.
If you wondered, what is customer appreciation and why is it so important? Customer appreciation is a common practice involving an organization taking thoughtful actions to appreciate their customers for relative reasons. However, most organizations do it as a token to say “thank you” to their customers for their patronage.
If properly done, appreciating your customers can make them stick with your brand for a longer time. It will also help increase their chances of retaining your brand above competitors. If you still wonder what is in for you, note that you will increase your customer’s loyalty and satisfaction with your brand.
Read through to see how much you can achieve with customer appreciation.
The Unique Way to Appreciate Your Customers at the End of the Year
Thank You Message
It will be a big mistake to assume your customers would understand you appreciate them without you taking the action. Take time to send a thank you message to all your clients. You can say “thank you” in diverse ways without making it sound cliché. The most heartfelt thank you messages are usually those that are genuine and drafted from your encounters with the customers.
Once you have gone beyond this phase, the next is to come up with a means of getting the message across. Most corporate organizations do bulk email messages while some do personalized text messages. You can try out any of these depending on your budget.
Meanwhile, you should look out for some common pitfalls in writing a thank you message. Try not to sound like you are selling your product instead of appreciating them for their previous patronages. Doing this may ruin what your customers will get out of the “thank you” message.
A Thousand Words Conveyed in Gifts
It is a common saying that gifts communicate a thousand words that you cannot convey all at once. A unique way to appreciate your customers is to give them thoughtful gifts.
If you have no clue about the type of gift to give, look at the service or product you sell and look for a gift that can reflect it. For instance, a hair extension brand should think about gifting hair products or accessories.
In case you have no clue about gifts that will perfectly reflect your brand, you can get hampers or packaged gifts, home appliances, or branded gifts. What matters most is getting a gift that will be useful to your customers and can easily remind them of your brand. If you still find it confusing, contact a gift shop, they have the experience and world-class taste to help you source locally or internationally for varieties of gifts that will suit your agenda.
Customer Appreciation Scheme
Devise a customer appreciation scheme once and for all. With this scheme set in place, you will not have to worry about what to give each year. One such scheme could be a customer upgrading card, free vouchers, or a free trip.
It could also be an end-of-the-year special party or conference. You can make the scheme annual and make customers anticipate each new edition.
It is the end of the year and we can assure you that your customers are expecting a thank you from you. A thank you is never late if you do it now.
Regardless of the above methods you will be implementing, ensure the message is well communicated and passed across.
Do you have other things you do to appreciate your customers? Do let us know in the comment section. Happy holiday!